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In almost every liquor store, you'll find vodkas, rums, and whiskeys with flavors ranging from citrus and cucumber to cotton candy and maple syrup-smothered pancakes. Recently, another spirit has joined their ranks: tequila. Flavored tequila couldn't be legally labeled as tequila—it was termed a "tequila product"—until the Tequila Regulatory Council of Mexico updated its regulations in 2004.
Since then, the availability and demand for flavored tequilas have increased.
Flavored tequila is exactly what it sounds like—tequila infused with additional flavors. Unlike traditional tequila, which boasts a clean, agave-forward taste, flavored tequila incorporates a variety of tastes, from fruits like mango and strawberry to more unique options like jalapeño and chocolate. The goal is to enhance tequila's natural, earthy notes with complementary flavors, turning each sip into a new adventure.
*Brief History and Popularity of Flavored Tequila*
Tequila has a rich history dating back hundreds of years in Mexico, where it was traditionally enjoyed in its pure form, straight from the agave plant. As tequila gained international popularity, distillers and drinkers began experimenting with added flavors. This led to the creation of flavored tequila, a newer category that has been growing in popularity, especially among those seeking a more approachable and varied drinking experience.
Several factors contribute to the rise of flavored tequila. There is a growing interest in premium and craft spirits, where quality and uniqueness are highly valued. Additionally, people are always looking for new and exciting ways to enjoy their favorite drinks. Flavored tequila offers a fresh take on a classic spirit, making it popular in cocktails and for sipping neat, finding a place in bars and homes around the world.
